Mercado Play is taking a big leap, bringing its limitless entertainment experience to household TV screens. Mercado Libre’s free streaming platform is expanding its reach, allowing millions of users to enjoy movies, series, and documentaries directly on their Smart TVs with Samsung (Tizen), LG (webOS), Android TV and Google TV, no extra devices or complicated setups required. With this launch, Mercado Libre moves beyond mobile phones, tablets and computers to enter a new space in the home: the living room, offering a more immersive and accessible experience.

Since its debut, Mercado Play has experienced exponential growth, becoming one of the most popular free entertainment options in Latin America. The platform has expanded from 1 million monthly viewers in January 2024 to over 4 million today, while enriching its catalog with more than 2,500 titles and 15,900 hours of carefully curated content, thanks to expanded partnerships with studios and production companies.

Additionally, Mercado Play has recently strengthened its focus on live events, streaming the UEFA Euro semi-finals and the Olympic Games in real time. In December of the same year, it also launched its first live music event, Buenos Aires Trap.

Even before the official announcement of its Smart TV app —while still in the testing phase— user demand reflected the high anticipation surrounding the platform: over 800,000 people downloaded the Mercado Play app on their TVs without any prior communication.

"With Mercado Play’s growth, we continue to invest in the evolution of our free streaming platform, now the leading choice among free options in the region. Our goal is to make high-quality content accessible to even more people across Latin America, and launching on Smart TVs is a key part of that vision. Now, more than 72 million televisions can download the app. Our growing audience and expanding catalog demonstrate that users appreciate this accessible, subscription-free offering," said Pablo García, VP of Loyalty & Entertainment at Mercado Libre.

"Our growing audience and expanding catalog demonstrate that users appreciate this accessible, subscription-free offering."

 

Pablo García

VP of Loyalty & Entertainment at Mercado Libre

New opportunities for advertisers and brands with Mercado Ads

The arrival of Mercado Play on Smart TVs marks another bold step by Mercado Libre to continue transforming digital advertising. This new channel expands opportunities for advertisers and partners by introducing new campaign formats within a high-impact ecosystem. With this launch, Mercado Ads enhances brand reach and unlocks the full potential of retail media across the region.

How to access Mercado Play on TV?

The app is now available for Samsung (Tizen), LG (webOS), Android TV, and Google TV. It can be downloaded in just a few simple steps:

1️⃣ Open your Smart TV’s app store.
2️⃣ Search for “Mercado Play.”
3️⃣ Download the app and start streaming free content instantly.

A free and seamless streaming experience

Unlike other platforms, Mercado Play is completely free and requires no subscription. However, users must log in with their Mercado Libre account to access the full content library. The platform offers a curated selection of movies, series, documentaries, and children’s content with no additional registration required.

With its expansion to Smart TVs, Mercado Play is solidifying its position as a leading free streaming platform in the region, providing an accessible, high-quality entertainment alternative for all users.