In Mercado Libre, sellers have the chance to work with the deep knowledge of the user and their specific behavior: to be able to offer not only the products they want, when they want, but also to map their behaviors, and bring advertising that is relevant for them within the same platform. Our tools allow thousands of sellers to gain relevance among millions of buyers every day, 24 hours a day, with greater accuracy, efficiency and security.

What is Mercado Ads

Mercado Ads is Mercado Libre's business unit engaged in developing and marketing advertising solutions within the platform. It offers Branding and Performance solutions throughout the shopping experience, so brands, agencies and sellers reach millions of buyers who are discovering and buying every day. That's why we want to be seen as the new form of digital advertising.

Main features

Relevance: Massive audiences with a buying mindset coexist on our platform. From there, Mercado Ads has a clear impact on favoring and considering more than 100,000 advertisers who reach more than 88 million unique users 24 hours a day, 365 days. This directly impacts on the effectiveness of campaigns and the ROI of advertisers: statistics show there has been an increase of +82% in brand favorability and an increase of +65% in purchase intention in the last 12 months. [Compared with the Kantar LATAM standard].

Effectiveness: Mercado Libre's ecosystem of solutions is so broad and powerful that the entire user purchase process happens in the same place. We can track and know better than anyone the interests and needs of our users and we design and optimize performance and branding tools to effectively impact all sections of the Customer Journey.  With our solutions, brands and advertisers can generate creative and disruptive campaigns from one same place, with tools that are very easy to manage. 

Objectivity: The valuable data that arises from the journey of millions of people on our platforms are processed with great responsibility and privacy of users, to understand their wants and needs and offer a surpassing experience. This information allows us to nourish the operation of Mercado Ads with a huge volume of First Party Data, which we incorporate into the marketing and advertising processes to add value to our advertisers.
Habits, schedules, clicks, time of permanence, ratings, tastes, interests, etc. We know a lot about our users’ behaviors and we make a responsible and safe management of those data that they trust us to generate value, and offer them a superior experience every day.

Technology: For the first time in the history of marketing, we are able to build a 360º profile of the consumer and know where, when and how to impact. We achieve this with creative and innovative technological solutions, which build efficient bridges between the world of ecommerce and advertising.  

Mercado Ads has introduced a new advertising buying solution called Display Ads Programmatic in Mexico, Argentina and Brazil. With this tool, brands and agencies will be able to buy their advertising in a programmed manner, with First Party Data segmentation based on real purchase intention. Display Ads Programmatic enables greater control, management and reach for Mercado Libre advertisers.